FALCONAVOCADO
Your PR requests. Already sorted.
Only the ones worth your time.
FalconAvocado is an AI powered PR opportunity engine. It watches the journalist request services and media feeds you already subscribe to, reads every single request as it lands, and checks each one against your brand or client profiles.
The noise gets filtered out. What reaches you is a short list of relevant opportunities, while there is still time to respond.
24/7
SOURCES MONITORED
Every
REQUEST READ AND SCORED
Multi
BRAND PROFILES
Hours
SAVED PER OPPORTUNITY
THE PROBLEM
Hundreds of requests. A handful that matter.
Journalist request services send a constant stream of opportunities. Dozens of emails a day across every category you subscribe to, most of them irrelevant. Someone still has to open each one, read it, and decide whether it fits a brand or a client. That’s hours every week spent sorting, not pitching.
If you run an agency, your best coverage comes from relationships. Request services are the extra layer, the just-in-case channel that picks up what your contacts don’t. Useful, but never worth hours of someone’s day.
If you’re a brand handling your own PR, those requests might be your main route to coverage. Every relevant one you miss is a story that goes to someone else.
FalconAvocado fixes that.
It reads every request the moment it arrives, matches it against your brand or client profiles, and shows you only the ones worth your time. The sorting disappears. You decide what to pitch.
And every response is tracked, all the way from request to published coverage.
WHAT YOU GET
Built for how PR actually works.
1. Every source, in one place
ResponseSource, PressPlugs, Qwoted and HARO all feed into one system, read and sorted the same way.
Use a source we don’t cover yet? We build bespoke ingestors for any feed your agency or brand relies on, including niche and industry-specific services.
One place to look, not five inboxes.
* source subscriptions required
2. From request to coverage, tracked
Most agencies keep a spreadsheet to prove which responses turned into coverage. It’s tedious, and it’s usually out of date.
FalconAvocado follows every opportunity from the moment it lands, through your pitch and the journalist’s reply, to the published piece. You can attach a value to each result, so you know exactly what the channel is worth.
Proof for clients, without the spreadsheet.
3. Your media database, built as you go
Every conversation is logged against the journalist and the publication. Over time you build your own database of contacts, who they write for, and what they’ve covered with you.
No extra data entry. It grows every time you respond.
Relationships you can actually find again.
THE PROCESS
How FalconAvocado works.
01
We set you up
We build your own dedicated FalconAvocado system inside your own Airtable account, connected to the request services you already subscribe to.
You tell us about each brand or client: what they do, who they want to reach, and which topics are worth pitching. We turn that into brand profiles the system uses to judge every request.
Your data lives in your own workspace, under your control. Client information stays with you, which keeps things simple for GDPR and gives you full visibility from day one.
02
The requests roll in
Every request from every source lands in one place, the moment it arrives.
FalconAvocado reads each one, checks it against every brand profile, and sorts out the noise. Irrelevant requests are filed away. The relevant ones are matched to the right brand or client, ready for review.
You open one list, not five inboxes. Pitch it, pass on it, or flag it for later.
03
You pitch and win coverage
Every opportunity you act on is tracked, from the original request through your pitch and the journalist’s reply, to the finished piece.
When coverage lands, it’s linked back to where it started. You can see which publications have featured you, which journalists have written about you, and what each piece was worth.
Over time you build a clear record of every win, and a database of the relationships behind them.
WHO IT’S FOR
Built for agencies and brands who take PR seriously.
You run a PR agency and request services eat hours your team should spend pitching.
You manage several clients and need every request matched to the right one.
You’re a brand doing your own PR and can’t afford to miss a relevant request.
You need to prove which responses actually turned into coverage.
GET STARTED
Let’s see if it’s worth it for you.
FalconAvocado is built for volume. It earns its keep when requests arrive from several sources, across several brands or clients, faster than anyone can sensibly read them.
If request services are your main route to coverage, it makes sure nothing relevant slips past. If they’re your extra layer on top of strong relationships, it gives your team those hours back.
So we start with a short conversation. Which sources you use, how many brands you manage, and how you track results today. If you rely on a service we don’t cover yet, we’ll tell you what a bespoke ingestor would take.
If you check one category once a week, you probably don’t need this. If your inbox fills up before lunch, you probably do.
Either way, you’ll know in just 30 minutes.
